Marketing emails have been around almost as long as the Internet. While there are spam filters and programs that block unwanted messages from a person’s inbox, a successful email marketing campaign will benefit both the recipient as well as the sender. Keep reading to see how to improve your subscribers’ lives and your pockets.
Before getting involved in an email marketing effort, you must obtain permission to email each person on your list. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Each email should have one clear message. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Build one clear, concise point for each email. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Be sure to get permission prior to contacting any consumer through email. All unrequested emails are spam, whether or not that was the intention of the sender. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Keep in mind that the ultimate goal with email marketing is to get your product sold. Every email you send should be focused on making your readers want to buy something from you. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Make sure your emails contain unique and informative content rather than simply promotional material. Give your subscribers special articles, things they may not find on your website. You can also send out limited offers and discounts. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Avoid sending your email marketing near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. There are always exceptions, though! Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Clearly posting an unsubscribe link is recommended. Don’t make the link to unsubscribe hidden or difficult to find. All of your users should feel as if they have a choice, without feeling pressure from you.
Review some real-life spam for pointers on what you should never do. Get a free account and post your email address and you will get spammed. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. If you wish to have a brand that’s credible, take measures to be different from spammers.
An effective email marketing campaign will leave your customer virtually unaware that they have received a marketing message. People will enjoy reading your message if the content you provide is valuable or provides a needed service. This can really help potential clients to associate a positive image with your brand. It also might bring you customers who are more than willing to purchase your products and offerings. Use these tips to increase your email marketing campaign’s rate of success.